Putting a high-value vehicle on a golf tournament hole can sound like a bold promotional move. For a dealership, the obvious question is: What happens if someone actually makes the shot?
The answer is that a hole-in-one is rare enough to make the prize exciting, but insurance can protect the dealership from having to absorb the potential payout.
How Rare Is a Hole-in-One?
There is a reason an ace feels like such a major achievement. Even experienced golfers can play for years without making one.
The rarity becomes even clearer when looking at unusual hole-in-one records. The USGA reported that professional Frank Bensel Jr. made holes-in-one on consecutive holes during the 2024 U.S. Senior Open. According to the National Hole-in-One Registry, the odds of making two aces in the same round are approximately 67 million to one.
That doesn’t mean a tournament organizer should assume a hole-in-one is impossible. Quite the opposite. The possibility is what makes an insured prize hole so compelling. Golfers know someone could make the perfect shot, and that possibility creates anticipation as every group approaches the green.
Where Insurance Comes In
For dealerships, hole-in-one insurance shifts the financial risk associated with an advertised prize. Instead of treating a vehicle giveaway as an expense that could suddenly become much larger if someone makes an ace, the dealership can arrange coverage for the qualifying prize.
That allows the promotional focus to stay where it belongs: on the vehicle, the tournament, and the excitement of the challenge.
The USGA also recognizes the special nature of hole-in-one prizes within its rules. Its rules allow amateur golfers to accept prizes exceeding ordinary prize limits when the prize is awarded for a hole-in-one made during a round of golf.
For a dealership, that creates an opportunity to build a promotion around a genuinely memorable achievement without making the business responsible for the entire potential payout.
Keep the Excitement, Protect the Payout
A featured vehicle can attract attention from golfers throughout a tournament. Players see it, talk about it, and imagine driving it home. The dealership gains a memorable presence on the course while the prize itself gives golfers another reason to focus on the hole.
Coast to Coast Hole in One provides coverage for insured tournament prizes, including vehicle prizes. We can help dealerships explore hole-in-one insurance based on factors such as the number of golfers, hole yardage, and prize value, keeping the potential payout protected while the promotional excitement stays front and center.
Looking for the best hole-in-one insurance company near you? Contact us today!